Case Study: The Electrolux Experience

The initial Netfira platform attracted interest from world-renowned appliance manufacturer, Electrolux. After initial meetings explaining the simple e-commerce solution, Electrolux quickly realised the efficiencies they could achieve with the Netfira application given the volumes of transactions that the company processed annually within its extensive supply chain.

Implementing Netfira allowed Electrolux’s distributors to access real-time product, price, and availability. Netfira also delivered to Electrolux additional business flexibility: automation of all their data, which cut costs and eliminated manual errors, and a revolutionary way to market their business to new clients.

"The EHP (Electrolux Home Products) distributor experience with Netfira is viewed as ‘outstanding’. Netfira represents an efficient tool for distributors to access EHP’s actual product, price and availability instantly. Most believe it has given them additional business flexibility and added professionalism for their customers, and would recommend it to another business. In addition, they see Netfira as a strong marketing tool."

 "Netfira streamlined our ordering process, resulting in lower costs to us while giving our dealers 24/7 access to the current prices and availability of our inventory"
Kerrie Dease – National Marketing Manager, Electrolux Home Products

Challenges faced by Electrolux:

• large distributor network
• 250‚000 individual lines of spare parts inventory
• low tech employees
• legacy call center
• phone/fax ordering systems
• network security issues

 

Results:

• 40+ sites implemented Netfira   
• extension to select Electrolux customers  
• 100% of distributors continued use after 36 month trial   
• renewal of licensing deal   
• 1.2 million line items entered automatically  
• 300‚000 plus queries handled without any phone access

 

 

"Netfira has eliminated calls to my suppliers and eliminated data entry. I look forward to the rest of my suppliers moving to this system..."
Warren Plumridge – General Manager, Save On Spares, Electrolux Dealer