Management

Netfira Pty Ltd in Australia is led by the following individuals:

George Ruul – Managing Director and CEO
George's expertise is in physics, math and business economics. He is the inventor of the Netfira technology and has been responsible for software development since Netfira began in 2003. In 1990 he founded Ruling Software, a business accounting and inventory software company which gave him an intimate understanding of the needs of small and medium businesses.

 

Jay Hennock – Executive Director
Jay has worked in corporate banking and corporate advisory with Citibank and Bank of America. He co-founded Access Gaming Systems, which had licensees throughout Europe and Asia and sold his shareholding to International Game Technology in 1999. Jay has advised numerous technology companies over the past 20 years and is a founding shareholder in www.rsvp.com.au and www.nuontherapeutics.com

 

Phillip Whillier - CTO
Phillip has been involved in the Netfira technology development since the company's inception and has written over one million lines of code. He has designed and developed a number of business software applications and has extensive knowledge of Internet and database design elements. 

 

Earl White – Sales and Channel Manager
Earl has over 25 years experience in the Australian and New Zealand IT markets and has held roles in a wide range of companies including AWA-Thorn, Mitsubishi Electric, Amstrad and Legrand Software. He was Managing Director (Asia-Pacific) for NASDAQ-listed Quarterdeck Corporation for a number of years prior to its acquisition by Symantec.